Pela before
His name is Pela Tonye Okiemutie. He’s the Nigerian cosmetologist, ‘the bleaching expert’, good in his crafts.
His cosmetological miracles include his own personal journey through bleaching, as well as helping many Nigerians and indeed people around the world realize the dreams of having a lighter skin tone.
According to him, his Russian cream changes one’s skin in just a day, when you apply it at night you will be marvelled at the way you begin to glow the next day, he also revealed that he has been using it for the past 5 years. He mentioned Billionaire’s wife Dabota Lawson, Tonto Dikeh, Sarah Ofili and others to be patronising him greatly in His business
A survey showing top African countries whose women undergo skin bleaching recently went viral, putting Nigeria on top of the list with at least 77% of women in the country bleaching! Now thats a hell of a statistic, and although I am not one to believe such claims, I can surely introduce you to one person who probably is responsible for bleaching most Nigerian men and women!
Click this link to read the report that shows Nigeria as largest percentage of consumers using lightening/ bleaching cream
The business of whitening lotion is a multi-million dollar business which some businessmen have already built an empire around. Pela is not an exception; he has been reported to own a multi-million-naira mansion in Lagos. His Pels International Skincare business include products as well as a spa, where clients can get personal pampering.
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